About RE FRAMED IT
The Vision: Design Beyond Disposal
RE FRAMED IT is more than an eyewear brand—it’s a design statement. We operate at the intersection of vintage aesthetics, exceptional craftsmanship, and circular design.
We believe that the most beautiful, high-quality products already exist. In a world saturated with mass production and disposable fast fashion, we offer a rare alternative: unique, handpicked sunglasses from the past, restored for a modern lifestyle.
The Process: Curated & Handcrafted
Our approach is rooted in an obsessive curation process. We meticulously scout Spain, Italy, and France for premium, iconic vintage frames, preserving the design legacy embedded in each piece.
The transformation happens in Barcelona. We partner with a local, expert optician who carefully restores every frame to mint condition and fits them with brand new, certified UV400 protection lenses. This blend of history and modern precision ensures that every pair is not only a unique style statement, but also built to last for decades.
Why RE FRAMED IT?
- True One-of-a-Kinds: We don't just use recycled plastic. We give existing, premium design pieces a second life. When you wear our glasses, you wear a piece of history that no one else owns.
- The Name & Concept: RE FRAMED IT is an invitation to shift perspective. It speaks to the physical re-framing of the glasses, and the re-imagining of style, value, and beauty in what already exists.
Explore the Decades
- Bold 70s Statements: Oversized, colorful, and unapologetic vintage designs.
- 80s Power & Pop: A curated collection featuring the decade's iconic angular and striking silhouettes.
- 90s Minimalism: Sleek designs characterized by clean lines and unobtrusive aesthetics.
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Early 2000s Y2K: Futuristic, experimental, and fast-paced shapes.
Inside the Archive
Ready to see the current curation?
View the complete collection here